Jb Hi Smart Tv – JB Hi Fi is looking to boost sales in the value TV market with a new premium brand called FFalcon, which is specially designed and manufactured for the Australian market and is exclusive to the retailer.
The new FFalcon series, which includes two model types, is manufactured by TCL, the world’s largest TV manufacturer, and is aimed at the value market.
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This is a category that is proving very popular with customers with the new JB Hi Fi offering being pushed to complement the TV brands currently sold by Aldi, Big W and discount TVs sold by Bing Lee and Harvey Norman.
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Despite the Ultra High Definition 4K screen, HDR and smart TVs like Netflix Stan and YouTube, FFalcon TV’s prices are competitive.
According to JB Hi Fis CEO Cameron Trainor, the new FFalcon range “provides best value and is specified for the Australian market, offering excellent screen performance and new features for streaming content”.
JB Hi Fi group management believe the brand will compete directly with many value brands in the Australian market and allow them to increase sales in that market segment without affecting their premium TV sales.
Founded in July 2017, FFalcon is a global TV brand backed by TCL that recently took the #1 spot in the highly competitive US market and is known for its high performance TV production.
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The new UF1 series which is a Smart Ultra HD includes Stan, Netflix and YouTube as well as YUPPTV streaming apps.
The UF1 FFalcon series also features HDR, providing viewers with accurate reproduction of light and dark shadows in brilliant detail.
The new UF1 series is available in a 65-inch model that will retail for $798, there is also a 55-inch model that will retail for $598 and a 50-inch model that will retail for $448.
The $798 65” UF1 is an Ultra High Definition TV this model has a 3840 x 2160 screen, 4K and HDR.
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Other specifications include inputs HDMI x 3 (1.4a & 2.0) USB 2.0 x 2 (MP3 / AC3 / AAC / JPEG / PNG / BMP / GIF / H.265 / H.264 / MPEG 1/2 /3/ 4 compatibility.
It also has headphone and AV output as well as 2.4 GHz Wi Fi and Ethernet Optical SPDIF output on board.
In addition, JB Hi-Fi will also be available in the new F1 range in a 40″ Full HD model, as well as 24″ and 32″ HD models.
“With our new FFalcon range of TVs, we are delivering a high-quality and affordable range of TVs for our Australian customers, which have excellent picture quality and don’t have to do too much,” said Cameron CEO of JB Hi-Fi.
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