Secure Events And Assets – Cedar Mill Group, owned by Winarch Capital, has acquired Australian security and events provider Secure Events and Assets (SEAA) from its founders, Jim and Tara Fidler, with both executives remaining with the company.
SEAA provides security solutions for larger venues and events, with services such as venue and asset protection, crowd control, concierge, front of house, cash management, alcohol management, and access control and VIP management.
Secure Events And Assets
SEAA also promotes incident public safety, crowd management and risk management, occupational health and safety and risk management, personal safety and field communication and training.
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SEAA is Cedar Mill Group’s second major acquisition following the 2021 purchase of Humm Events under CEO Kyle McKendry.
McKendry will continue to lead Humm Events, along with the multi-million dollar Cedar Mill Hunter Valley and Cedar Mill Lake Macquarie resort areas.
“Jim and Tara and their team have over 15 years of experience handling the nation’s largest events and providing asset protection across the country. They have a great reputation for reliable and ethical delivery. We are delighted to welcome them and look forward to working with their skilled team in future opportunities,” he said.
Established by Fidler’s in 2007, SEAA is staffed daily to provide over 500 event security personnel at a number of nationally significant landmarks such as Sydney Motorsport Park, RAC Arena, ICC Sydney, House Sydney Opera House, the Royal. Botanic Gardens, Sydney Showgrounds, Taronga Park Zoo and Sydney Harbor Bridge.
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SEAA also brings leadership experience from around the world: Olympic Games (London 2012); Commonwealth Games (Glasgow, 2014); Cricket World Cup 2019; and Glastonbury.
Cedar Mill Group also announced today its new division, Cedar Mill Productions, which offers its clients premium turnkey audiovisual solutions. Cedar Mill Productions is led by Andy Gallagher, an acclaimed cinematographer and director with over 15 years of experience.
Gallagher has delivered successful content for major creative campaigns for brands such as Aldi, Visit NSW, Yancoal, Asus and Sony with his new suite of services including TV commercials, short films, documentaries, safety films and training, event coverage, podcasts including preparation. , as well as immersive and interactive virtual productions.
Cedar Mill Group announced last year that it had secured a prime development site in the Hunter Valley wine region for its second amphitheater and outdoor tourism project, Cedar Mill Hunter Valley, which is expected to open in 2023 at a cost of $107 million.
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It follows the previously announced $235 million redevelopment of Morisset Golf Course, known as Lake Macquarie’s Cedar Mill, which plans a 30,000-seat concert venue, cafes and restaurants, venues- stay and Australia’s largest water play park.
The new developments will further strengthen Cedar Mill Group’s plans to play a major role in the return of live events and tourism after a challenging period following the closure of international and state borders and unexpected restrictions caused by the pandemic. – spread of COVID-19.
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